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What is martech and marketing technology? The term martech stack refers to the collection of platforms and software applications used to create, execute, manage, orchestrate and measure the results of marketing activities Stackscomprise commercial, off-the-shelf applications and or homegrown software Martech stacks range from the relatively simple to the highly complex
MarTech® - The Marketing Technology Conference MarTech is for senior marketing, technology, and digital executives and experts at the intersection of marketing, technology, and customer experience If you’re looking to connect the dots between technical possibilities and strategic opportunities in the reshaping of modern marketing, this conference is for you
The martech revolution: Making deeper customer connections in a digital . . . Dig deeper: Scott Brinker unveils 2023 martech landscape Navigating the martech minefield The martech boom, while a testament to the industry’s innovation, has also brought forth many challenges Consider a mid-sized ecommerce company eager to enhance its digital presence in the sustainable fashion industry
How to tell if it’s real AI or just automation at a higher price 6 key considerations when evaluating AI in martech Here’s how I evaluate if I’m looking at actual AI or old logic with a new label and higher pricing 1 Look for adaptive learning, not just rule-based automation What to look for: Martech platforms may combine rule-based workflows with machine learning components, and that’s OK The key
MarTech topics, trends and how-to guides | MarTech MarTech Conference MarTech salary and career MarTech special reports Account-based marketing (ABM) buyer’s guide Call analytics buyer's guide Conversion optimization platform buyer's guide Customer data platform (CDP) buyer's guide Customer journey orchestration buyer’s guide Digital asset management (DAM) buyer’s guide
Martech Landscape 2025: Growing, shrinking and reshaping all at once 15,384 martech tools In 2025, the marketing technology landscape is balancing boom and bust The 2025 martech story is not one of chaos or calm, but of convergence Boom, bust and balance are not competing narratives — they’re coexisting realities Martech is evolving in the market and in your stack
MarTech® | Online September 17-18, 2025 | Register for free The MarTech advisory committee is comprised of an elite team of industry experts who bring unparalleled knowledge and experience to the table Each member of our committee is a leader in the marketing field, ranging from digital marketing and data analytics to marketing automation and technology integration
MarTechs 2025 State of Your Stack Survey | Download The Report Watch MarTech's Editorial Director Mike Pastore and chiefmartec's Scott Brinker discuss the findings of the 2025 State of Your Stack Survey at the spring MarTech Conference Watch the session Market smarter with free daily insights
Is your ABM strategy keeping up with the times? | MarTech The MarTech Conference’s ABM panel discussion made one thing clear: ABM is no longer just a marketing framework — it’s a revenue-driving go-to-market strategy requiring constant innovation From fine-tuning your data practices to aligning your teams and using new tools like people-based advertising, these practical strategies can help