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What is martech and marketing technology? Martech is an industry in addition to being a variety of platforms or software Thousands of companies, large and small, offer a variety of marketing software solutions to aid marketers in their quest to identify potential buyers, close sales and provide customer service
What is MarTech? MarTech is marketing MarTech enlists some of the most renowned experts as contributors on topics such as agile marketing, marketing operations, digital transformation and marketing technology procurement
Martech Landscape 2025: Growing, shrinking and reshaping all at once The 2025 Martech Landscape signals a deceptively calm return to “normal” — a steady 9% growth — but beneath that is a market undergoing seismic shifts It’s not a single story, but three unfolding at once
B2B marketing news, trends and how-to guides | MarTech MarTech is your source for B2B marketing content You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions
MarTech topics, trends and how-to guides | MarTech Welcome to MarTech! Here you’ll get content and experiences that educate, engage and support you in your daily mission as a professional working at the intersection of marketing and technology
Welcome to MarTech Combining Marketing Land and MarTech Today into a single content experience called MarTech, connecting the content, thought leadership and event-based education like never before
Marketing artificial intelligence (AI) - MarTech MarTech is your source for marketing artificial intelligence content You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions
The martech revolution: Making deeper customer connections in a digital . . . The dynamic consumer landscape and the brisk pace of tech innovation have compelled businesses to integrate various martech solutions, from AI-centric analytics to chatbots The urgency to meet and exceed customer expectations has significantly driven martech’s remarkable growth