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What is a ‘martech stack?’ The term martech stack refers to the collection of platforms and software applications used to create, execute, manage, orchestrate and measure the results of marketing activities Stackscomprise commercial, off-the-shelf applications and or homegrown software
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MarTech is on a mission to educate marketers about marketing technology and strategy through news and feature reporting, newsletters, research reports, live conferences and digital events MarTech is marketing
- Martech Landscape 2025: Growing, shrinking and reshaping all at once
Martech Landscape 2025: Growing, shrinking and reshaping all at once The new normal in martech is tools, AI adoption and stack architecture all going through seismic shifts at the same time
- What is MarTech? MarTech is marketing
MarTech educates, engages, and supports you in your daily mission as a professional working at the intersection of marketing and technology
- The latest AI-powered martech news and releases | MarTech
Constantine von Hoffman is managing editor of MarTech A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews com, Brandweek, CMO, and Inc He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications
- Homegrown martech tools are making a comeback
There’s been a surge in homegrown martech tools in the past year, and AI is almost certainly the reason why
- MarTech® - The Marketing Technology Conference
MarTech is a unique, inspiring conference with sessions from real-world marketing professionals and vendors telling stories about how they approach the most current challenges in modern marketing technology
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B2B marketing news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists
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