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- What is martech and marketing technology?
What is a ‘martech stack?’ The term martech stack refers to the collection of platforms and software applications used to create, execute, manage, orchestrate and measure the results of marketing activities Stackscomprise commercial, off-the-shelf applications and or homegrown software
- MarTech - Marketing Technology News and Community for MarTech Professionals
MarTech is on a mission to educate marketers about marketing technology and strategy through news and feature reporting, newsletters, research reports, live conferences and digital events MarTech is marketing
- MarTech® - The Marketing Technology Conference
MarTech is a unique, inspiring conference with sessions from real-world marketing professionals and vendors telling stories about how they approach the most current challenges in modern marketing technology
- The martech revolution: Making deeper customer connections in a digital . . .
A comprehensive and strategic overview of the martech landscape and a valuable resource for C-suite executives across business, marketing and technology roles
- MarTech topics, trends and how-to guides | MarTech
MarTech Salary and Career Survey shows a profession coming into its own What is a CDP and how does it give marketers the coveted ‘single view’ of their customers? Account-based marketing (ABM) Agile marketing Agile marketing navigator B2B marketing B2C marketing Call analytics Connected TV and OTT Content management systems (CMS) Content
- How to tell if its real AI or just automation at a higher price
Every martech vendor seems to be slapping an “AI-powered” label on their products, promising everything from hyper-personalization to predictive insights Let’s be real: How much of this is genuine AI innovation and how much is just rebranded automation? It’s a question every marketer should be asking
- MarTech® | Online September 17-18, 2025 | Register for free
MarTech is a unique, inspiring conference with sessions from real-world marketing professionals and vendors telling stories about how they approach the most current challenges in modern marketing technology
- 2025 GTM forecast: Key shifts redefining the future of go-to-market . . .
As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny In interviews with hundreds of CEOs and CFOs, many shared strong — and often blunt — opinions on what’s working, what’s failing and what needs to change This forecast highlights the key trends, challenges and
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