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Navigating Current and Emerging Army Recruiting Challenges these conditions mean that the Army will have to work harder to entice recruits to join But the Army will also have to work smarter, given limited available resources to support its recruiting effort In practical terms, the Army must take a hard look at its entire recruiting enterprise and find ways to make it more productive and less costly
The Army Should Be Looking for a Few Older Soldiers | RAND Recruiting older people to enlist in the Army could help with more than just its raw recruiting numbers In our 2022 RAND study, we found that individuals who enlist over the age of 21 perform better as soldiers on several metrics For instance, recruits in the 25-to-35 age range were about 15 percent less likely to attrit due to poor
What Happened to Military Recruiting and Retention of Enlisted . . . The Army also relied more heavily on recruits with prior military service than it did in FY 2019 Relative to FY 2019, the Marine Corps decreased end strength, accessions, retention, and the number of enlistment contracts, but the quality of recruits increased
Navigating Current and Emerging Army Recruiting Challenges Recruiting is the foundation of the U S Army's ability to sustain its overall force levels, but recruiting has become very challenging The author draws on a large body of research on military recruiting and examines tools and resources—including recruiters and recruiting management, selection and eligibility criteria, advertising, bonuses
Social Media and the Army - RAND Corporation Social media can be used to raise awareness of the Army among the public, but it's especially important for potential recruits and the adults who might influence them An analysis of how people are engaging with GoArmy com and the Army's Facebook and Twitter accounts suggests ways the Army could improve its outreach strategy
Military Recruitment | RAND Attracting qualified recruits and the costs associated with essential skills training make military recruitment an ongoing challenge; low recruitment affects, among other things, enlistee counts, unit readiness, and morale RAND has provided objective evaluations and recommendations that support decisionmakers’ efforts to monitor and manage military recruiting, including examinations of
A Revised Recruiting Resource Model for Achieving the Army Personnel . . . The U S Army uses a variety of resources and tools to achieve its recruiting mission each year In this report, the authors present results from an updated version of RAND Corporation's Recruiting Resource Model (RRM), a multipart statistical model that explores how trade-offs between key recruiting resources (bonuses, advertising, and recruiters) affect the Army's ability to achieve
Military Recruiting: Trends, Outlooks, and Implications | RAND The Army, for example, had the largest drawdown and deepest cuts in accessions; the planned increase in 1997 accessions was 45 percent above the 1994 level Our analysis correctly indicated that this increase, together with changes in the economy, recruiting resources, and recruiter productivity, would lead to serious recruiting difficulties
Addressing the Recruiting Crisis in the Armed Services The Army not only missed it, it did so by a historic amount: It also achieved only 75 percent of its goal 4 If the recruiting problem persists, it could hurt operational effectiveness In the shorter term, the services will continue to fully fill high-priority units, like deploying units, and the shortfall will be felt for lower-priority efforts
Leveraging Big Data Analytics to Improve Military Recruiting DoD and the U S military services have had some success with data-enabled outreach and recruiting But they could benefit from expanding their adoption of private-sector approaches For example, recruiters could better target prospects through the use of personally identifiable information and third-party data