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The Langston Co. | Easy, Actionable Consumer Insights Langston is a consumer insights firm empowering brands, investors, and insight professionals with solutions to complex problems Our game-changing Modular Research is customized to your needs and unlocks key insights you can immediately take action on
About | The Langston Co. About Langston Innovative insights firm We are an insights firm with a first-of-its-kind research system built from a library of survey modules that can be stacked and customized to fit a range of business needs for brands, marketers and investors
Careers | The Langston Co. Langston’s team is a small collection of world-class researchers, operators, and programmers Working here gives you the chance to be surrounded by exceptional teammates who contribute to each others’ success and value learning and teaching at every turn
Innovation and Pricing | The Langston Co. Drawing from years of building and managing surveys, Langston has identified these modules as the most commonly used to gather innovation and pricing insights Consumer Needs Quantify the prevalence, importance, metness of consumer needs
Contact Us | The Langston Co. Get in touch with Langston Co and learn how we can collaborate to enhance your insights Our expertise in consumer behavior analysis, brand health tracking, innovation, pricing strategy, brand development, messaging, and concept testing can provide valuable solutions for your business
Segmentation | The Langston Co. Langston’s Approach: We deliver engaging, sticky segmentation studies with interactive ways of presenting quantitative data Doing so creates foundational research that is regularly used and referenced
Consumer Behavior | The Langston Co. Quantify the prevalence, importance, metness of consumer needs This module is Langston’s modified Jobs-To-Be-Done (mJTBD) approach
Life Lenses | The Langston Co. Langston’s universal segmentation approach that ties deeply rooted motivations to how consumers spend their time, thoughts, and money Learn more Life Lenses replaces “vibes” and guesswork with validated insights to ground your strategies in facts