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Business Publication Media Buying | Media Planning | SRDS SRDS Business Publication Advertising Source™ Access an extensive range of media buying and planning information for more than 4,700 trade media, including print journals that cater to business-to-business audiences, with the SRDS Business Publication Advertising Source™ database With this platform, you can efficiently identify and evaluate B2B media publications and healthcare journals
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Media Planning and Buying Solutions | SRDS Standard Rate and Data Service (SRDS) is the industry standard for media planning and media buying We provide agencies and brands with comprehensive and efficient means to incorporate digital and traditional media in modern, audience-first buying practices
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Media Planning Calculators | SRDS Media Planning Buying Terms Cost Per Thousand (CPM): Used to denote the price of 1,000 advertisement impressions Cost Per Rating Point (CPP): A measure of cost efficiency that enables you to compare the cost of this advertisement to other advertisements Rating: The audience of a particular program or station at a specific period of time expressed as a percent of the audience population
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Traditional Media | Premium Data Elements - SRDS Premium data elements allow SRDS users to gain a comprehensive understanding of your brand and interact with it more effectively If you’re an SRDS advertiser looking to update your premium traditional media data, please fill out the provided form
Local Market Profiles - SRDS Local Market Profiles Powered by SRDS Local Market Profiles from SRDS is a powerful new tool for gaining a fast, comprehensive understanding of the consumer profile and media landscape of any US market Available for all 210 US DMAs (Designated Market Areas), Local Market Profiles combines data from trusted sources in the