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Getting Started: 45-Minute Tour of Lighthouse Studio - Sawtooth Software Creating a Sawtooth Software Account If you aren't already registered to use Lighthouse Studio with a Sawtooth Software Account, the first time you launch the software (Start | Programs | Sawtooth Software | Sawtooth Software Lighthouse Studio) you are shown a dialog wherein you specify your Email and a Password and click Create New Account After creating the account you will receive an email
What is Choice-Based Conjoint? - Sawtooth Software The Role of CBC Choice-based conjoint analysis has attracted much interest over the last three decades in the marketing research field There are many reasons for its rise to dominance among the conjoint-related methods: • Researchers tend to favor it because the task of choosing a preferred concept is similar to what buyers actually do in the marketplace Choosing a preferred product from a
ACA Tutorial and Example - Sawtooth Software Introduction This tutorial leads you step-by-step through a simple Adaptive Conjoint Analysis (ACA) study, from thinking about a marketing problem, planning a questionnaire and creating a new study in Lighthouse Studio, to entering a list of the attributes and levels, generating and testing the questionnaire, and analyzing the results Lighthouse Studio is a powerful program, and this tutorial
Hosting Management - Sawtooth Software Using Sawtooth Software Hosting Service Sawtooth Software provides a convenient service for hosting your surveys, which for most users' licenses is free When you click Field | Hosting Management, a dialog appears prompting you for your hosting account information Click "Create New Account" to create a new hosting account Once you are approved and have an account, enter your email and
Estimating Utilities with HB - Sawtooth Software Our software estimates an HB model using a Monte Carlo Markov Chain algorithm We at Sawtooth Software are not experts in Bayesian data analysis In producing this software we have been helped by several sources listed in the References
Lighthouse Studio Help - Sawtooth Software Creating a Sawtooth Software Account If you aren't already registered to use Lighthouse Studio with a Sawtooth Software Account, the first time you launch the software (Start | Programs | Sawtooth Software | Sawtooth Software Lighthouse Studio) you are shown a dialog wherein you specify your Email and a Password and click Create New Account After creating the account you will receive an email
MaxDiff Tutorial and Example - legacy. sawtoothsoftware. com Creating a Sawtooth Software Account If you aren't already registered to use Lighthouse Studio with a Sawtooth Software Account, the first time you launch the software (Start | Programs | Sawtooth Software | Sawtooth Software Lighthouse Studio) you are shown a dialog wherein you specify your Email and a Password and click Create New Account
Base Case Scenario Later, we'll describe all five available models in the Sawtooth Software market simulator and provide some notes and recommendations for each After you have chosen the appropriate simulation technique, you can begin conducting simulations Typically, one first examines the shares of preference (or choice) given to the products in the base case
CBC Questionnaires and Designs - Sawtooth Software The CBC software, for example, can design interviews with nearly-orthogonal and level-balanced designs, in which each respondent receives a unique set of questions Attribute and concept order can be randomized across respondents
Getting Started with Interviewing Creating a Sawtooth Software Account If you aren't already registered to use Lighthouse Studio with a Sawtooth Software Account, the first time you launch the software (Start | Programs | Sawtooth Software | Sawtooth Software Lighthouse Studio) you are shown a dialog wherein you specify your Email and a Password and click Create New Account After creating the account you will receive an email