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What is NIL? What to know about college athletes getting paid NIL stands for name, image, and likeness The definition of NIL is simple: It is the possibility of compensation paid to NCAA student-athletes to promote, partner, or represent brands The mutually beneficial relationship is built off the athlete’s fame in order to grow a business
What is NIL? NCAA Name, Image, Likeness Rule Explained In June 2021, the NCAA implemented an interim policy on name, image and likeness, or NIL, allowing student-athletes to make money from their personal brand NIL laws vary by state, meaning your state may or may not have its own NIL regulations you must adhere to
How Does NIL Work for College Football Players in 2025 NIL stands for Name, Image, and Likeness It’s your personal brand: your face, your name, your social media, your jersey number, your highlights—anything that identifies you In 2021, the NCAA finally allowed college athletes to make money off their NIL
NIL and the NCAA: What Are the Rules? - Investopedia College athletes can now make money from the commercial use of their name, image, and likeness (NIL) as a result of new NCAA rules introduced in 2021 Many states now have NIL-related laws as
NIL FAQs: What Every Fan, Athlete, Parent Should Know (2025) NIL — short for Name, Image, and Likeness — has changed college sports forever It’s giving athletes new ways to earn money, build brands, and influence their futures while still in school But with all the change comes confusion Here are the most common questions people are asking — answered simply Q: What does NIL stand for in college sports?