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A Great Sales Pitch Hinges on the Right Story When you’re working in sales, you need to master the art of persuasion and that involves being able to tell a compelling story that explains why your product or service will meet someone’s
5 Skills Every Salesperson Needs to Succeed A sales leader at an asset management firm reflected: “Our inside salespeople are doing a better job than our field salespeople And they make one third as much ” In the pharmaceutical
Sales and marketing - HBR - Harvard Business Review How to Get Celebrity Investors to Back Your Business Sales and marketing Digital Article Mark DesJardine and Brian Connelly High-profile shareholders bring more than money—they bring reputation
Avoid These 3 Pitfalls When Giving a Sales Presentation A study examined the habits of almost 5,000 sales professionals whose livelihoods depend on their ability to build and deliver persuasive presentations The findings revealed 12 common mistakes
Can AI Assistants Add Value to Your Sales Team? AI assistants are transforming sales by acting as digital coaches, analysts, and advisors to salespeople They analyze sales pitches and provide personalized feedback, helping salespeople refine
A New Way to Compensate Sales Teams - Harvard Business Review Managing sales teams has never been easy It involves dealing with independent personalities, frequent turnover, training challenges, and disappointing pipelines New layers of technology are
How Sales Teams Can Use Gen AI to Discover What Clients Need In the face of decreasing access to buyers, sales organizations often increase the volume of their sales outreach, hoping that more times at bat will result in more hits While this can produce