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Fukubukuro - Wikipedia Fukubukuro (Japanese: 福袋; pronounced [ɸɯ̥kɯbɯꜜkɯɾo]; "lucky bag") is a Japanese New Year custom in which merchants make grab bags filled with unknown random contents and sell them for a substantial discount, usually 50% or more off the list price of the items contained within
7 of Japan’s Best Fukubukuro for 2025~2026: Discover the Joy of . . . What Is a Fukubukuro? Whether you call it a lucky bag or a fukubukuro, this beloved Japanese New Year tradition gives shoppers the chance to score amazing bargains and limited-edition merchandise from some of Japan’s most popular brands and retailers
What is a Fukubukuro(Lucky Bag)? Everything About the “Chance-Taking . . . 1 What is Fukubukuro? Fukubukuro refers to a special set where multiple products are packed in a bag, and you can purchase them together at a discounted price The main feature is that you don’t know the contents until you open the bag
Lucky Bag (Fukubukuro) in Japan: New Year Deals Tourists Love A Fukubukuro (福袋) literally means “lucky bag” and is a popular Japanese New Year shopping tradition Shops sell sealed bags filled with mystery items at a much cheaper price than their original value
Japan’s Best Lucky Bags 2026: Your Shopping Guide to Fukubukuro Combining the kanji for fuku (福, meaning “good fortune”) and fukuro (袋, meaning “bag”) to create “lucky bags,” fukubukuro come in all shapes, sizes and categories from snacks to luxury brands
What Is Fukubukuro? Your Guide to Japan’s Lucky Bags Let’s explore what makes fukubukuro so popular and how this tradition became such a part of shopping in Japan! What Is Fukubukuro? Fukubukuro is written as 福袋 in Japanese Fuku (福) means “lucky” or “good luck,” and bukuro (袋) means “bag ” Put it together, and it becomes “lucky bag!”