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Temu and Shein scramble for growth as trade barriers tighten The insight: Temu and Shein face an existential crisis as regulators worldwide chip away at the foundations of their operating models Tariffs and the end of the de minimis exemption—in the US and other markets—are threatening to undo years of exceptional growth, despite strong interest for the retailers’ cheap and trendy product selection
Shein, Temu Sales Slide After Losing US Duty-Free Loophole Both Temu and Shein have shifted focus to non-US shoppers While the retailers slashed ad spending in the US, they’ve jacked up marketing budgets for the EU and UK by double-digit percentages
Trump suspends tax exemption for cheap shipments | CNN Business President Donald Trump last week suspended a global trade loophole allowing smaller parcels into America duty-free This closes a backdoor into the United States for Chinese mega-shippers like
US shoppers ditching Shein, Temu as trade loophole closes After Trump’s policy changes, Temu began shipping orders from sellers within the U S instead of shipping products from factories in China The drop in users on Temu and Shein could also be linked to a decline in each company’s advertising spending