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News - marketingnw. com The DNA leadership team: from left, Chris Witherspoon, president chief growth officer; Christine Wise, chief strategy officer; Alan Brown, co-founder CEO; and Dan Gross, co-founder president
True ‘Guerrilla’ Marketing - marketingnw. com Pub Note: This new column is part of the initiative to engage even more of the corporate folks who buy the products and services delivered by vendors in the marcomm community—especially those who advertise in MARKETING and on www marketingnw com The columns will provide insights into timely marcomm topics, from a CMO perspective By Shannon Childs […]
MoreNews Archives - marketingnw. com The old business principal of “two’s company, three’s a crowd” is being tested in Woodinville, with publication of the 12-page inaugural issue of Northshore News,
Our Products - marketingnw. com • www marketingnw com: The enhanced website was introduced Jan 1, 2018 and features timely news and information of interest to marcomm professionals, both within and outside the Puget Sound area It’s the successor to the print edition of MARKETING, introduced in 1986 and converted to digital delivery on Jan 1, after a 31-year run
The Three R’s Of Business Success… - marketingnw. com By Larry Coffman No, not the Reading, ’Riting and ’Rithmetic you learned in grade school—or more recently—the eco-friendly reminders to Reduce, Reuse and Recycle I’m talking about the three R’s of business success, gleaned from more than five decades of my—and many others’—experiences in the workaday world Reachability: It’s crystal clear that there’s a direct …
PR Legend Jay Rockey Passes at 90 - marketingnw. com Jay Rockey: the Patriarch of PR, the King of Cougars and the Pharaoh of Fine Friendships Wouldn’t it be great if there were a lot more like him out there? Jay Rockey, who was the director of public relations for the 1962 World’s Fair, helped put Seattle on the map by persuading Life to feature the fair on its cover, not once but twice, with photographs of the now iconic Space Needle and