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UX Usability Articles from Nielsen Norman Group - NN g Research-based articles about user experience (UX), interaction design, web usability, user testing, and UI GUI design by Nielsen Norman Group authors, including Jakob Nielsen, Don Norman, Bruce 'Tog' Tognazzini, and other group members
About Nielsen Norman Group: UX Training, Consulting, Research The company was established in 1998 by two UX pioneers, Dr Jakob Nielsen and Dr Don Norman Among their many contributions, Jakob developed the Ten Usability Heuristics and led the discount usability movement, while Don invented the term “user experience” and authored The Design of Everyday Things
UX Training Courses | NN g UX Conference or In-House Training Facilitating UX Workshops Lead goal-based group activities to make decisions and establish alignment management Global UX: Designing and Leading Across Cultures Create impactful experiences and manage diverse teams worldwide management
Jakob Nielsen, Ph. D. and Principal at Nielsen Norman Group Jakob Nielsen, Ph D is a usability pioneer who co-founded Nielsen Norman Group with Dr Don Norman Jakob retired from NN g on April 1, 2023; and promoted Kara Pernice, then Sr Vice President, to be President CEO
Certification of UX Training Achievement with Nielsen Norman Group NN g’s UX Certification is not accredited It has been developed and administered by Nielsen Norman Group since 2014 We continuously improve our courses and exams to ensure they accurately assess the knowledge gained in our training Over 500 companies have sought our training and UX Certification for their employees
Psychology and UX - Nielsen Norman Group Designing for Serial Task Switching May 23, 2025 | Article: 6 mins to read Serial task switching, or rapidly shifting attention between tasks, is a natural user behavior that lowers productivity and increases stress and the chance of errors