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Understanding DAU, WAU MAU active users metrics - Adapty. io Unlock the secrets of user engagement with our comprehensive guide on DAU, WAU, and MAU Learn how Daily, Weekly, and Monthly Active Users metrics can transform your digital strategy and drive growth Ideal for marketers and analytics enthusiasts!
DAU MAU is an important metric to measure engagement, but here’s where . . . DAU MAU has been a popular metric because of Facebook, which popularized the metric As a result, as they began to talk about it, other consumer apps came to often be judged by the same KPIs I first encountered DAU MAU as a ratio during the Facebook Platform days, when it was used to evaluate apps on their platform Are you up to date?
DAU MAU Ratio | KPI example | Geckoboard The Daily Active Users (DAU) to Monthly Active Users (MAU) Ratio measures the stickiness of your product - that is, how often people engage with your product DAU is the number of unique users who engage with your product in a one day window
15 Essential Customer Engagement Metrics to Measure | Yespo 15 Key Customer Engagement Metrics to Track Active Users (DAU MAU) The number of users actively engaging with your product or service is one of the basic metrics for customer engagement Businesses often measure Daily Active Users (DAU) and Monthly Active Users (MAU) to monitor engagement trends
Best 13 app engagement metrics to boost your app in 2025! Key takeaways App engagement metrics are essential for understanding user behavior and driving sustainable growth Key metrics to monitor in 2025 include DAU, MAU, session length, frequency, churn rate, retention rate, conversion rate, and user lifetime value (LTV) High DAU MAU ratios and retention rates indicate strong user loyalty, while churn rate reveals where users might drop off