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Five mobile advertising strategies - Google Ads Help Find your mobile-first keywords| Showing ads in mobile apps 4 Bid higher for mobile devices To automatically bid higher for impressions on mobile devices, set up mobile bid adjustments That way your ads are more likely to appear on mobile devices Bid like a pro: mobile bid adjustments | Set a mobile bid adjustment 5 Make the most of
About mobile ads - Google Help Keep in mind that in Google Ads, mobile phones are sometimes to as “mobile devices” or “mobile devices with full browsers ” Tablets Tablets resemble both mobile phones and computer in many ways But unlike mobile phones, tablets typically have a screen that’s 7 inches or larger And unlike computers, tablets have touch screens
Mobile advertising IDs - Google Ad Manager Help Mobile advertising IDs allow buyers to match their data to the user behind an impression This promotes effective remarketing, frequency capping, and conversion tracking on mobile inventory In addition, advertisers can more effectively measure the performance of their campaigns through improved tracking and attribution, which unlocks new
Mobile ad - Google Ads Help For Google Ads, "mobile" is defined as where the ad can appear on "mobile" devices These include high-end mobile devices with smaller screens, such as smartphones There are several types of mobile ads, including call-only ads, app promotion ads, and more These are shown only on mobile devices
Target mobile apps with IDFA or AAID - Authorized Buyers Help - Google Help This article explains how to target mobile apps using Identifier for Advertising (IDFA) or Google Advertising ID (AAID) It discusses the basics of using IDFA and AAID, noting that the extension supports passing these identifiers in mobile application inventory bid requests On this page Identifier for Advertising (IDFA) - iOS
Optimize your ads for mobile - Google Help 2 Follow best practices for writing effective mobile ads To connect with potential customers on mobile devices, your ads should be relevant, compelling, and informational Let's recap some best practices for writing a successful mobile ad: Grab attention with compelling headlines: Your headline is what people see first It's the clickable and
Connect with mobile users - Google Ads Help Why: Mobile users shift from one device to another as they visit your site, visit your store, call and text - you should shift with them 2 Deliver great mobile site and app experiences Customize the experience for mobile users with mobile URLs Why: Mobile users have come to expect a great on-site experience Don’t disappoint them with a
About data segments that use Mobile Device IDs The mobile ID field is part of UserIdentifier type in OfflineUserDataJobService to allow listed users to upload user data based on AAIDs (Android Advertising IDs) and IDFAs (Identifier For Advertisers) The UserList must have the upload_key_type set to MOBILE_ADVERTISING_ID when uploading mobile IDs Learn more about audience targeting using
Advertising ID - Play Console Help The advertising ID is a unique, user-resettable, and user-deletable ID for advertising, provided by Google Play services It gives users better controls and provides developers with a simple, standard system to continue to monetize their apps It enables users to reset or delete their identifier Google Play services update in 2021