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Home - Neuromarketing Audience Research Laboratories MediaScience® is the global leader in media and advertising innovation research with first-class research labs located in the US, UK and Australia Incorporating a range of neuro-measures including neurometrics, eye tracking, facial expression analysis, EEG, and more, Mediascience is discovering actionable insights in advertising, technology
Dr. Duane Varan - Neuromarketing Audience Research Laboratories Facilitating such research requires a high level of innovation – across all parts of the research value chain: From software programming to properly provide the right test environment (enabling digital ad insertion, for example, in respondent’s native social media feeds), to properly collecting data (making the experience as natural as
Audience Research Labs - Neuromarketing Audience Research Laboratories MediaScience’s state-of-the-art labs are meticulously designed to meet the needs of the rapidly changing media landscape, utilizing the best in experimental research and technology Labs are housed in areas with demographically diverse populations, top-tier universities, public transit systems, major airports
About - Neuromarketing Audience Research Laboratories MediaScience is a team of highly skilled PhDs, researchers, sales and brand strategists with expertise in neuroscience, psychology, media research, brand marketing and computer science With our university and industry partners, we continually strive to identify the best research tools and methods for clients
Our Mission - Neuromarketing Audience Research Laboratories MediaScience is a team of highly skilled PhDs, researchers, sales and brand strategists with expertise in neuroscience, psychology, media research, brand marketing and computer science With our university and industry partners, we continually strive to identify the best research tools and methods for clients
Tools Measures - Neuromarketing Audience Research Laboratories With the success of social media and digital advertising in native environments, comes a need to conduct custom research that maximizes the potential of such environments when measuring their impact We have developed a proprietary ad insertion software which allows us to inject test ads into a participant’s actual social media feed
New IAB Study Reveals Five Misperceptions About Video Game Advertising In a joint collaboration between IAB, IAB Tech Lab, and the Media Rating Council (MRC), in July 2022, IAB released its Intrinsic In-Game (IIG) Measurement Guidelines to establish updated measurement guidelines for ads that appear within gameplay
MediaPET - Neuromarketing Audience Research Laboratories MediaPET empowers researchers, media planners, and marketers to: Instantly create popular digital and social environments Measure and analyze the impact of advertising with real time data
Exploring the Halo Effect: MediaScience X Effectv Many marketers have become reliant on digital advertising, using mobile video ads and short-term messaging Upper funnel awareness is fundamental to brand awareness and targeting customers, especially for new brands breaking into their industries Guided by this notion, Effectv partnered with MediaScience to study the difference in effects between digital-only and TV campaigns The study
Episode 21: Radha Subramanyam (Chief Research Analytics Officer, CBS) Dr Radha Subramanyam shares stories from across her career as a media researcher, initially in TV, then in new media, and finally back in TV again The episode is packed with great career advice in how to best integrate research into creative; bring data analytics and traditional consumer insights together; and how to best triangulate