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Customer Insights | Growth, Marketing Sales | McKinsey Company Customer Insights is a suite of extensive research, powerful analytics, and world-class tools that help organizations understand their customers’ swiftly changing needs in real time to capture the most valuable growth opportunities
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What Is Solutions Marketing? (And Why Businesses Use It) In this article, we explain what solutions marketing is, detail why businesses use it, list approaches for finding customer problem solutions and offer helpful tips for using solutions marketing
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