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Key Account Management (KAM) - Complete Guide for 2025 Key account management (KAM) is the process of managing and growing a company’s most important B2B customers and large accounts in a systematic way to maximize value for both organizations This involves strategic efforts to deeply understand client needs, forge long-term loyalty beyond transactions, and strengthen relationships over time
Key Account Management (KAM): Origin, Objectives and Managers The KAM relationship can be anywhere between the Exploratory stage and the Integrated stage In order to define and select target key accounts accurately, a full profile of each account must be obtained This is achieved by measuring profit growth potential in combination with relationship maturity