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Cinemas Weigh Launching New Large Screen Brand To Challenge Imax Some of the largest US theater chains, including Cinemark, Regal and Marcus, have held preliminary talks about jointly marketing their big-screen theaters to blunt the growing influence of Imax Corp within the movie industry and the public The talks so far have focused on setting shared standards for the chains’ “premium large-format” theaters to better compete with Imax’s giant
Cinemas Weigh Launching New Large Screen Brand To Challenge . . . Major US theater chains including Cinemark, Regal and Marcus have held preliminary talks about jointly marketing their big-screen theaters to compete with Imax, according to Bloomberg The discussions have focused on setting shared standards for the chains' "premium large-format" theaters, with opti
Cinemas weighing up launching new large screen brand to . . . Some of the largest US theater chains, including Cinemark, Regal and Marcus, have held preliminary talks about jointly marketing their big-screen theaters to blunt the growing influence of Imax Corp within the movie industry and the public, according to people familiar with the matter
IMAX Now Has Serious Competition - Screen Rant IMAX is the most notable Premium Large Format movie theater auditorium that can be found today, but that may be changing soon thanks to an all-new competitor that is looking to face off against IMAX Since the inception of IMAX in the 1970s, the format has reigned supreme, with its high-quality cameras and large theater screens offering top of the line movie experiences According to Variety