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About Video campaigns - Google Ads Help Video campaigns let you show ads in videos on YouTube and on websites and apps running on Google video partners This article explains the benefits of Video campaigns and how you can use them to meet your business goals
Create a Video campaign - Google Ads Help Video campaigns allow you to reach and engage with your audience on YouTube, Google TV, and through Google video partners When you create a Video campaign, you can choose from different campaign objectives, campaign subtypes, and ad formats that tell people about your products and services and get them to take action
About video ad formats - Google Ads Help While video ad content must be hosted on YouTube, video ads can appear on YouTube and across websites and apps running on Google video partners (depending on your ad format and campaign settings) This article describes the benefits of video ads and compares the different video ad formats available Explore the formats in detail below
Create a Video campaign - YouTube Help - Google Help Video campaigns allow you to reach and engage with your audience on YouTube, Google TV, and through Google video partners When you create a Video campaign, you can choose from different campaign objectives, campaign subtypes, and ad formats that tell people about your products and services and get them to take action
About video ad formats - YouTube Help - Google Help About video ad formats As of October 2025, the "Views" metric is now called "TrueView views" in Google Ads This change won’t impact how you’re billed, or how your paid views are counted Following this change, updated naming for the metric will also appear across Google Ads planning, forecasting and reporting tools
AdSense for video overview - Google Help AdSense for video allows you to monetize your web and native app-based video content AdSense for video uses Google's Interactive Media Ads (IMA) SDK, the technology used to request ads from within your HTML5 web, Android or iOS video player
About video ad specs - Google Ads Help About video ad specs YouTube dynamically adjusts your video to fit the viewer’s device without stretching or cutting off your content This article will give you recommendations on how to build your video ad for optimal video performance and help you understand YouTube's ad requirements to avoid common policy violations On this page
About video assets for Performance Max campaigns Video ads are critical to the success of your campaign and can increase your campaign performance Upload video assets when you build your asset group to help make your ads eligible to run on additional video inventory
In-feed video ads - Google Help In-feed video ads place your brand, product, or service alongside YouTube content that is likely to be viewed by your target audience In-feed video ads appear in YouTube search results, YouTube watch next, and the YouTube app Home feed In this article, you’ll learn about in-feed video ad assets, technical specs, and reporting tools Benefits
About Video views - Google Ads Help Soon, your Video views campaigns will only use multi-format video ads and a TrueView target CPV (cost-per-view) bid strategy Multi-format video ads can help you get up to 40% more views for your budget With a TrueView target CPV bid strategy, you decide how much you want to pay for each view your campaign receives