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Understanding the Labubu craze: What makes these dolls so popular? Labubu dolls have become a highly coveted, trending purchase on social media Instagram and TikTok are now flooded with people flaunting their new obsession, from celebrities to influencers Thanks to the doll’s overwhelming popularity, Wang Ning, the chairman and CEO of Pop Mart International, saw his net worth shoot up to $1 6 billion dollars
What are Labubu Dolls? All you need to know about the viral toy trend . . . Labubu dolls began as a character in Kasing Lung's 2015 storybook series Popularity surged in 2019 with Pop Mart's blind box sales in China Dolls feature a unique scary-cute design with oversized eyes and sharp smiles The Labubu doll craze is everywhere: it can be seen hanging from designer handbags
Labubu doll: What are they and why are they popular? - USA TODAY Almost every piece of merchandise inspired by Labubu and "The Monsters" line is sold out on Pop Mart's website, and people are going crazy over the toy Its popularity also led retailers online
What Marketers Can Learn from the Labubu Craze Labubu’s popularity among adults and kids alike aligns with the nostalgia-kidult trend we’re seeing across consumer goods sectors From Labubu to Pokémon to Squishmallows, nostalgic items that let shoppers tap into the carefree spirit of childhood are booming, and they’re not going anywhere
Why Are Labubu Dolls Trending? Heres Everything We Know Labubu isn’t alone The broader craze includes Crybaby, a tear‑streaked cartoon bunny by Chinese artist Lang, which went viral on Xiaohongshu before jumping to Western moodboards, plus old‑guard favourites like Jellycat’s bashful bunnies