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Industrial Marketing Management | Journal - ScienceDirect The International Journal of Marketing for Industrial and High-Tech Firms Industrial Marketing Management provides theoretical, empirical and case-based research geared to the needs of marketing scholars and practitioners researching and working in industrial and business-to-business markets
Insights - Industrial Marketing Management - ScienceDirect Industrial Marketing Management provides theoretical, empirical and case-based research geared to the needs of marketing scholars and practitioners researching and working in industrial and business-to-business markets
Industrial marketing management: Bibliometric overview since its . . . Industrial Marketing Management (IMM) is an outstanding journal in the field of business-to-business marketing This paper focuses on this journal, with an extensive bibliometric analysis of IMM from its foundation in 1971 to 2017, the last year analyzed in this study
The Emergence of Industrial Marketing Management as the Leading . . . Under Peter's supervision, Industrial Marketing Management has played a key role in the wider acceptance and increased development of business-to-business marketing, moving through the growth stage of its life cycle, to become a mature academic discipline
Industrial Marketing Management - ScienceDirect Read the latest chapters of Industrial Marketing Management at ScienceDirect com, Elsevier’s leading platform of peer-reviewed scholarly literature
Industrial Marketing - an overview | ScienceDirect Topics Industrial Marketing refers to the branch of marketing that focuses on businesses selling products or services to other companies rather than to individual consumers AI generated definition based on: Telematics and Informatics, 2016
Industrial marketing management digital media optimization for B2B . . . Digital media, especially Social Networking Sites (SNSs), have recently gained attention among practitioners and scholars in the industrial marketing field to reach business-to-business clients (Liang Turban, 2011; Rodriguez, Ajjan, Peterson, 2016)
Industrial Marketing Management - ScienceDirect Read the latest articles of Industrial Marketing Management at ScienceDirect com, Elsevier’s leading platform of peer-reviewed scholarly literature
Social media research in the industrial marketing field: Review of . . . Social media in the industrial marketing field have been researched to some extent The aim of this section is to present the 40 identified pertinent articles and their influential contributions to the industrial marketing theoretical thematic categories and subfields, when possible
The digital marketing capabilities gap - ScienceDirect Over the past two decades, digitalization has revolutionized not only consumer marketing but also industrial marketing Both industrial marketing scholars and industrial marketers seek insights to understand how our knowledge and practice of digital marketing has been structured and configured