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Industrial Marketing Management | Journal - ScienceDirect The International Journal of Marketing for Industrial and High-Tech Firms Industrial Marketing Management provides theoretical, empirical and case-based research geared to the needs of marketing scholars and practitioners researching and working in industrial and business-to-business markets
Artificial intelligence-based systems applied in industrial marketing . . . In this paper, we carry out an historical literature review of artificial intelligence-based systems applied to marketing, covering a time period of several decades (from the 1970s to the present day), with special focus on applications to industrial marketing
Servitization and deservitization: Overview, concepts, and definitions This special issue of Industrial Marketing Management follows a number of earlier publications dedicated specifically to the analysis of servitization or to broader themes related to services in product companies (e g , B2B service innovation)
Navigating the future of B2B marketing: The . . . - ScienceDirect By embracing the industrial metaverse, we propose that scholarly research in B2B marketing can maintain its relevance and enhance its impact by tracking industry advances and more effectively addressing managerially relevant challenges
Harnessing marketing automation for B2B content marketing The study advances understanding of the organizational processes that support content marketing and shows how content marketing can be combined with B2B selling processes via marketing automation in ways that achieve business benefits
Industrial Marketing Management - ScienceDirect Read the latest articles of Industrial Marketing Management at ScienceDirect com, Elsevier’s leading platform of peer-reviewed scholarly literature
Value in business and industrial marketing: Past, present, and future Business and industrial marketing activities target relevant markets, and the number of alternative buyers and sellers represents the room for action, which depends on the standardization of the offering (a more unique offering creates lock-in effects)
Call for papers - Industrial Marketing Management - ScienceDirect Industrial Marketing Management (IMM) is a premier academic journal focused on research in industrial and business-to-business markets The journal strives to publish high quality theoretical and empirical B2B research that interests both academics and practitioners