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Why Amazon should enter into digital out of home advertising Peter Bordes, from AI advertising platform company Alfi, talks about how Amazon and other brands can leverage DOOH, offering shoppers the best retail experience, and why it’s the right time for Amazon and other retail companies to jump into the DOOH world Why do you think Amazon took a bold leap with the “Just Walk Out” ordering platform? How influential is it to see a retail giant like
RESEARCH shows advertising executives are dramatically . . . This study focuses on QR codes in Digital Out of Home Advertising Improving Consumer Engagement, Ad Effectiveness and Conversion Performance in Less Than One Year The use of QR codes increased dramatically during the pandemic, predominantly to make processes contactless and safer for consumers Today, they’ve become the preferred method of interacting with retailers, restaurants
Productivity – Collective Audience 7 Productivity Tips for Working Remotely (Now After COVID) Once considered a novelty or a “perk”, Work From Home or working remotely is…
How Outdoor Advertising Works How to Measure It In an increasingly digital world, outdoor advertising is becoming more and more attractive for advertisers and brands alike when it comes to getting their messages in a places most ads simply can’t reach The evolution of outdoor advertising, specifically in the DOOH industry and the technology products that come with it, will continue to attract advertisers and propel the industry in the
Ecommerce and Online Privacy Concerns – Collective Audience While an overwhelming majority of consumer purchases are made in brick-and-mortar stores, we can’t deny the trend of increased online shopping Running an ecommerce business is a viable option for many small businesses due to the low barrier to entry and shift to online purchases
The next generation of facial recognition powered advertising . . . Once upon a time, facial recognition was a bizarre concept, something out of science fiction movies Not only is facial recognition now prevalent in our daily lives, it is consistently being used to evolve technologies and industries that have remained stagnant for decades The potential applications for facial recognition, especially in combination with other emerging technologies such as
Use These 9 Tools to Create Beautiful, Shareable Content It’s a myth that most businesses need a high budget and a full team behind the content for your social media pages Yes, quality is important, yet it’s never been easier to create beautiful, shareable content in-house in minutes instead of hours and days There’s such a wealth of resources and tools designed specifically for creating the content your brand needs for social media and