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GHQ: Food Lion Roars Down New Path - RetailWire Food Lion is a different company today than the one Rick Anicetti took over as president and CEO five years ago Back then, the chain focused more on sales, profits and efficiency, and not enough on consumers, according to some observers Now, Food Lion's recipe for success consists of a blend of "market renewal," multi-branding, consumer segmentation, and store clustering Such a dramatic
Will Food Lion’s Rebranding Effort Pay Off? - retailwire. com May 16, 2013 George Anderson In a series of announcements early last year, Food Lion announced it was closing some locations and beginning a brand repositioning in 268 stores in North Carolina, Virginia and West Virginia The focus, as the rebranding effort has been expanded to 178 more stores in five states, has been on improving the
Food Lion Puts Its Label on Healthy Ice Cream - RetailWire Food Lion’s new ice cream is said to contain “70 to 80 percent less fat and 30 to 40 percent fewer calories than standard ice cream ” Ms Smith said, “This ice cream is ideal for diabetics or customers seeking low-fat, low- calorie alternatives to traditional desserts In addition, the
Will an Easy, Fresh and Affordable strategy improve Food Lions . . . Now comes word that Food Lion is making the changes hinted at by Ms Newlands Campbell and those include a new logo, extensive store remodels, expanded food and beverage variety, lower prices, a greater focus on fresh foods and re-training 63,000 employees to be more customer-centric The tagline to communicate the 1,100+ store grocery chain
Food Lion Continues Branding Makeover - RetailWire Delhaize America has made quite a few changes in recent months, including closing 113 Food Lion stores, retiring its Bloom banner and converting Bloom and Bottom Dollar Food store locations in three states to Food Lion units Now comes word that Food Lion's repositioning is progressing with the official launch of its new brand strategy Is Food Lion on the right track with its new brand strategy?
Shop Stop and Giant Put Scanners in Shoppers’ Hands May 7, 2009 George Anderson Stop Shop and Giant Food have added handheld scanners at 250 stores to help consumers track the cost of their purchases as they shop while also providing them relevant coupons and promotions on items throughout the store The devices branded as “Scan It!” were introduced in stores going back to last fall
Will AI transform Ahold Delhaize’s fresh food supply chain? Earlier this week, Ahold Delhaize, which owns Food Lion, Giant Food, Giant Martin’s, Hannaford, Peapod and Stop Shop, announced that it is rolling out an “end-to-end forecasting and replenishment solution” that uses AI to optimize supply chain performance