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Periodenprodukte: Wie ein Geschäft trotz Stigma funktioniert Auch viele Männer hätten das Potenzial der sogenannten "female-centric products" erkannt Zumindest in Deutschland, wo viele Kundinnen es sich leisten können auch ein paar Euro mehr für ihr
„Nahbarkeit und Empathie sind Kernpunkte in Kommunikation und im . . . Zebra: Selina, du sprichst oft über Women Centric Design – was ist das? Selina Haupt: Der Ansatz bedeutet, dass man beim Produktdesign Frauen als Zielgruppe viel stärker in den Mittelpunkt stellt und ganz intensiv auf ihre Pains, Bedürfnisse und Lebensrealitäten eingeht – und nicht alles pink anmalt, sondern gender-intelligent designt
Developing gender-inclusive products, services programs with Wome. . . Women-Centric Design helps design and impact practitioners build products, services and systems that center and serve women Our tools, frameworks questions: In its current version, Women-Centric Design shares two core tools
Two brands that decided to focus on women and that are now thriving They both brought a lot of women-centric products into focus, they both created a new market from scratch (while Zivame created the market for products that are considered a taboo, Nykaa created a market for products like face-masks, essential oils, and things that were considered a luxury!)
Women Centric Design Women-Centric Design helps design practitioners design with and for women Developed in conversation with gender practitioners, our tools have collated insights and best practices to center women
Women’s Health Trends: The Rise of Women-Centric Brands and Natural . . . Unlike traditional health products that may not consider the complexities of the female body, women-centric brands develop products tailored to the various life stages of women—whether it’s managing menstruation, pregnancy, or menopause
Designing Women-Centered Products: Prioritizing Inclusion and Diversity . . . In this article, we discuss the importance of designing women-centred products as well as the role of women in the design profession We also highlight some innovative African technology products that demonstrate what can be accomplished through the women-centred design and the benefits women can reap by participating in the ecosystem