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Streaming Types and Definitions - CTAM < Back to Video Streaming Consumer Trends What is OTT? “Over the top” (OTT) services refer to any type of video or streaming media that provides a viewer access to movies or TV shows by sending the media directly through the internet *Collins
CTAM Think - CTAM Today’s viewers are more selective than ever, particularly Gen Z who carefully choose where to spend their time and attention Discover the three main complaints that lead to a subscription getting cancelled, password sharing dos and don’ts among romantic partners, the ways audiences browse streaming services, and why viewers are looking for “new-stalgia” content—when a classic show
Consumer Streaming Adoption - CTAM The increase in content across global SVOD services includes approximately 3,000 movies, 2,000 TV shows and 500 sports shows (Gracenote, 2025)Overall, Amazon Prime Video remains the largest distributor of video content, offering nearly 69% of the available programming, up from 67 8% in Q1 2024 Gracenote
Streaming Usage Perceptions - CTAM < Back to Video Streaming Consumer Trends In the survey report, "Navigating Digital Entertainment," Looper Insights asked consumers: How satisfied are you with the overall layout and navigation of the streaming services (Examples: Netflix, Amazon Prime Video) or broadcasters (Examples: BBC iPlayer, NBC) interfaces on your digital
Multicultural Streaming Trends - CTAM < Back to Video Streaming Consumer Trends Understanding the evolving preferences of multicultural communities is essential for delivering content that resonates with diverse audiences, and to ensure that entertainment offerings are inclusive and relevant to their unique cultural needs Hispanics Are Top Streaming Adopters, Crucial Audience for CTV Advertisers Survey finds
Sports Streaming Gaming - CTAM < Back to Video Streaming Consumer Trends Streaming Live Sports Sports fans are just as likely to watch live games on streaming platforms (69%) as they are on broadcast (66%) or cable networks (63%) (Hub Entertainment Research, What's the Score, 2025) More importantly, far more sports fans consider streaming their
The Ad-Supported Streaming Market - CTAM < Back to Video Streaming Consumer Trends 50% of poll participants who are professionals in film and TV highlighted effective media placement strategies as the most impactful factor in reducing churn (Streaming Forward: Trends Shaping Digital Entertainment in 2025) Looper Insights asked industry leaders which AI application will
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Streaming Resources - CTAM < Back to Video Streaming Consumer Trends Streaming Forward: Trends Shaping Digital Entertainment in 2025 This guide uncovers the key insights and emerging trends shaping the future of the streaming industry, drawn directly from survey responses from executives, among streamers, local broadcasters, and platform representatives across