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How Premature AI Deployments Erode Customer Trust, and What Leaders Can . . . But when they fail, they spread misinformation and break trust In March 2024, one chatbot provided by a key technology hyper-scaler was providing entrepreneurs with dangerously incorrect guidance, including claims that business owners could pocket workers’ tips
Designing the Best Strategy for Your Next Global Product Rollout When launching a new product, should you go all-in with a worldwide rollout, or is it best to take a more measured, step-by-step approach? The costs of failure are higher if you go the all-in
Buyers trust and mistrust in e-commerce platforms: a synthesizing . . . However, the study made an endeavour to be successful in developing a comprehensive framework in relation to trust among customers and sellers in e-commerce platforms using a synthesis of related theories in this area, which may be beneficial for future research and practice
Between brand attacks and broader narratives: How direct and indirect . . . Studies to date have mainly adopted survey-based correlational designs to highlight the link between direct misinformation and brand trust [7, 8], with some exceptions represented by conceptual works [9, 10] or case studies [11]
The Hidden Dangers of Toxic Marketing: How Manipulative Tactics Erode . . . Toxic marketing, using manipulative strategies such as misinformation, psychological pressure or the use of unjustified fears, may seem like a quick fix to increase sales or boost visibility But these practices hide serious threats: they ruin a company's reputation, disorient customers and ultimately erode brand trust