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Consumer Packaged Goods (CPG) Industry Overview: 2024 2025 In particular, as the number of shoppers buying online grows, the amount that CPG brands spend on digital advertising has been growing CPG brands spent about $39 50 billion on digital ads in 2023 and experts say this number could grow by 12 9% in 2024 CPG brands hold 15% of total digital ad spending Notable CPG Product Categories for 2024-25
9 Important CPG Industry Trends (2024 2025) - Exploding Topics Which is a critical feature for many CPG products (like toilet paper and soda) 5 Omnichannel CPG Shopping Takes Hold Another growing CPG trend is the push from brands and retailers to create omnichannel shopping experiences In other words: purchasing is smooth and seamless across different devices, and even in-store vs online
20 Emerging CPG Brands to Watch in 2024 - Exploding Topics The CPG (Consumer Packaged Goods) market is now worth $2 29 trillion in 2024 This figure is expected to grow to $3 17 trillion in 2032 with a forecasted CAGR of 4 1% And small CPG companies reported higher revenue growth compared to large manufacturers Check our list of growing CPG startups disrupting the industry
Average Customer Retention By Industry (2025) - Exploding Topics Source: Business Wire, SimilarWeb, Liftoff Automotive Transportation Customer Retention According to 2018 data, the automotive and transportation industries have an average customer retention of 83% - among the highest recorded industry retention rates
9 Key Food and Beverage Industry Trends (2024-2027) - Exploding Topics CPG companies have started to put mushrooms in a variety of products Pan’s Mushroom Jerky was an incredible success on Shark Tank , receiving more than 33,000 orders after the show aired Since then, they’ve expanded into several online e-commerce shops and retail locations like Urban Outfitters, Whole Foods, and Natural Grocers
9 Top DTC Trends (2024 2025) - Exploding Topics 9 Important CPG Industry Trends; 10 Key Supplement Trends; E-commerce sales are set to reach $8 trillion by the end of 2027 And we're seeing a slew of physical retailers (like Best Buy and Target) rapidly transition towards a DTC model
21 Top Market Research Companies (2025) - Exploding Topics Kantar offers market research services for a range of B2C industries, including consumer packaged goods (CPG), fashion, hospitality, retail, and technology Kantar’s research solutions include: Collection of qualitative consumer data in over 80 global markets
6 Top Beauty Industry Trends (2025 2026) - Exploding Topics Top CPG Industry Trends; Key Consumer Behavior Trends; In the United States, the beauty industry is expected to generate $104 7 billion in revenue in 2025 As the concept of beauty continues to evolve, the industry has been quick to react to the demands of consumers