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Consumer Packaged Goods (CPG) Industry Overview: 2024 2025 In particular, as the number of shoppers buying online grows, the amount that CPG brands spend on digital advertising has been growing CPG brands spent about $39 50 billion on digital ads in 2023 and experts say this number could grow by 12 9% in 2024 CPG brands hold 15% of total digital ad spending Notable CPG Product Categories for 2024-25
9 Important CPG Industry Trends (2024 2025) - Exploding Topics Which is a critical feature for many CPG products (like toilet paper and soda) 5 Omnichannel CPG Shopping Takes Hold Another growing CPG trend is the push from brands and retailers to create omnichannel shopping experiences In other words: purchasing is smooth and seamless across different devices, and even in-store vs online
20 Emerging CPG Brands to Watch in 2024 - Exploding Topics The CPG (Consumer Packaged Goods) market is now worth $2 29 trillion in 2024 This figure is expected to grow to $3 17 trillion in 2032 with a forecasted CAGR of 4 1% And small CPG companies reported higher revenue growth compared to large manufacturers Check our list of growing CPG startups disrupting the industry
9 Key Food and Beverage Industry Trends (2024-2027) - Exploding Topics CPG companies have started to put mushrooms in a variety of products Pan’s Mushroom Jerky was an incredible success on Shark Tank , receiving more than 33,000 orders after the show aired Since then, they’ve expanded into several online e-commerce shops and retail locations like Urban Outfitters, Whole Foods, and Natural Grocers
6 Top Beauty Industry Trends (2025 2026) - Exploding Topics Top CPG Industry Trends; Key Consumer Behavior Trends; In the United States, the beauty industry is expected to generate $104 7 billion in revenue in 2025 As the concept of beauty continues to evolve, the industry has been quick to react to the demands of consumers
Average Customer Retention By Industry (2025) - Exploding Topics Source: Business Wire, SimilarWeb, Liftoff Automotive Transportation Customer Retention According to 2018 data, the automotive and transportation industries have an average customer retention of 83% - among the highest recorded industry retention rates
33 Exploding Food and Beverage Companies Startups (2025) Voyage Foods differentiates itself by developing unique food products such as nut-free spreads, cocoa-free chocolate, and bean-free coffee, leveraging the expertise of talented food scientists and CPG experts