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Van Cleef Arpels Marketing Strategy 2025: A Case Study The brand capitalizes on collaborations with influencers on popular platforms like Instagram and TikTok to showcase its products and boost online sales This approach allows Van Cleef Arpels to connect with a younger, more technology-savvy audience and stay relevant in the digital landscape
Exclusive Interview | Van Cleef Arpels Global CEO: “Digital Tools Can . . . For the luxury industry, finding ways to seamlessly blend tradition with contemporary innovation remains crucial Luxe CO: How does Van Cleef Arpels interpret the relationship between jewelry design and the era in which it exists? Nicolas Bos: The Zip Necklace embodies the brand’s ongoing dialogue with its time
Technology should not replace craftsmanship, says Van Cleef Arpels . . . A few classic designs have become legendary, such as the lucky four-leaf clover of Van Cleef Arpels’ Alhambra necklace, first introduced in 1968 These pieces are instantly recognizable, whether viewed from up close or afar, for their carefully balanced constructions
Van Cleef Arpels Careers Data analysts process data related to customers, jewelry pieces and the Maison’s performance in order to inform Van Cleef Arpels’ strategy Digital technical project managers coordinate various departments with the aim of creating and implementing digital projects within the Maison
Van Cleef Arpels - VR - Digital Brand Experiences . . . - Mazarine Van Cleef Arpels met with influencers and its VICs in a garden in Marrakech to explore the three worlds imagined in augmented reality for the occasion – “The cat in the tree”, “The fish in the pond” and “The clover field”
Swisswatches Sits Down With Van Cleef Arpels’ Timepieces Director . . . In your work with Van Cleef Arpels, how do you balance tradition with innovation? Regarding traditional craftsmanship versus modern technology: I prefer a balanced approach Open-mindedness is essential in our field, because we frequently push boundaries beyond conventional norms
Behind The Velvet Curtains: Van Cleef Arpels’ Creations Behind The Velvet Curtains: Van Cleef Arpels’ Award-Winning Creations Rainer Bernard, Head of Research and Development for Watchmaking at Van Cleef Arpels, offers an exclusive glimpse into the craftsmanship and techniques behind the French luxury brand’s celebrated designs
Van Cleef Arpels: A Legacy of Craftsmanship and Innovation With a legacy that spans over a century, Van Cleef Arpels continues to enchant connoisseurs and collectors with its exquisite designs, innovative techniques, and commitment to timeless elegance Artistry and Craftsmanship Van Cleef Arpels is renowned for its exceptional craftsmanship and attention to detail