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Basic tips for building a keyword list - Google Ads Help You can build the right keyword list for your campaign to help show your ads to the customers you want Your keywords should match the terms your potential customers would use to find your products or services Learn more about how to Add keywords This article explains some basic ways to build a good keyword list
Build effective keyword lists - Google Ads Help Build an effective keyword list Consider using negative keywords to prevent your ad from showing for terms that aren't relevant to your product or service To add a negative keyword, use the following steps:
Basic tips for building a keyword list Before you create a keyword list, think about how your customers search Determine the main categories of your business, then draft a list of the terms or phrases that might fall under each of those categories You can use your results to create a list of keywords that your customers would use to describe your products or services
Use Keyword Planner - Google Ads Help Keyword Planner also provides another way to create Search campaigns that’s centered around in-depth keyword research This article shows you how to use Keyword Planner to lay the groundwork for a successful campaign
About negative keyword lists - Google Ads Help Campaign-level negative keyword lists To build a negative keyword list, you’ll want to think of words that you don't want triggering your ads You can use the search terms report to get ideas You may also want to organize these words by themes, such as the different products or services you offer You can add up to 5,000 negative keywords per list, and create up to 20 negative keyword lists
Optimize your keyword list - Google Ads Help Find new keywords with the Keyword Planner When building a Search Network campaign, get keyword ideas and estimate traffic for those keywords with the Keyword Planner This tool will show you how a list of keywords might perform and the average number of times people searched for those terms
About negative keyword lists - Google Ads Help Account-level negative keywords When you create your account-level list of negative keywords, it will automatically apply to all search and shopping inventory in relevant campaign types This allows you to create a single, global, account-level list that applies negative keywords across all relevant inventory in your account
About negative keyword lists - Google Ads Help Campaign-level negative keyword lists To build a negative keyword list, you’ll want to think of words that you don't want triggering your ads You can use the search terms report to get ideas You may also want to organise these words by themes, such as the different products or services that you offer You can add up to 5,000 negative keywords per list and create up to 20 negative keyword
Get negative keyword ideas using the search terms report Choose an existing negative keyword list from the drop-down menu Optional: Apply the negative keyword list to all of the campaigns associated with the corresponding search terms by selecting Add to campaigns