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CERC Core July 11, 2018 - Emergency Preparedness and Response What is CERC? CDC’s Crisis and Emergency Risk Communication (CERC) manual was first published in 2002 to provide an approach to health communications during emergencies based on experience and psychological and communication sciences
Version 15. 0908 Page 1 of 5 Instructions for Using this Rubric A rubric is a scoring tool for subjective assessments, such as evaluating your emergency risk communication delivery In this rubric, you are provided with a set of criteria for evaluating certain aspects of your crisis emergency risk communication performance Within each criterion, you are then provided with descriptions of “advanced,” “developing,” and “emerging” characteristics
Webinar July 11, 2018: Messages and Audiences - CDC CDC’s CERC webinar on Messages and Audiences provides guidance on how to understand your audience (s) in an emergency, adapt messaging to reach and promote action in different audience segments, and how to use facts to build credibility and trust
Webinar October 24, 2018: Communication Channels | Crisis . . . - CDC CDC’s CERC webinar, Communication Channels, offers guidance on how to select the appropriate channels for communication during an emergency We’ll examine what it means to be first in an emergency, identify the channels people actually use, and discuss what to do when access to information channels becomes challenging
CERC: Working with the Media - CDC The media’s role in a crisis, disaster, or emergency Interacting with the media Facilitating positive media relationships Giving reporters what they need Getting emergency information to the media Writing for the media during a crisis Meeting media needs throughout an emergency Responding to media regarding significant errors, myths and misperceptions
CDC Presentation Zika Crisis and Emergency Risk Communication (CERC) Discussion: Social Pressure, Travelers Sexual Transmission Barbara Reynolds, Ph D June 14, 2016 The right message at the right time from the right person can save lives