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CERC Core July 11, 2018 - Emergency Preparedness and Response CDC’s Crisis and Emergency Risk Communication (CERC) manual was first published in 2002 to provide an approach to health communications during emergencies based on experience and psychological and communication sciences
Zika Crisis and Emergency Risk Communication (CERC) Discussion: Social . . . CERC resources: http: emergency cdc gov cerc index asp Emergency Risk Communication Training: Atlanta, August 10-12, 2016 To sign up for the Emergency Partners newsletter to receive Zika and other updates from the CDC, please click here Contact cercrequest@cdc gov for questions
Maintenance - Emergency Preparedness and Response | CDC Maintenance Pre-crisis • Provide an open and honest flow of information to the public • Emphasize that there is a process in place Initial • Don’t over-reassure • Acknowledge uncertainty • Emphasize that a process is in place to learn more • Be consistent in providing messages • Acknowledge fears • Express wishes
Messages and Audiences - Emergency Preparedness and Response | CDC CDC’s CERC webinar on Messages and Audiences provides guidance on how to understand your audience(s) in an emergency, adapt messaging to reach and promote action in different audience segments, and how to use facts to build credibility and trust
Introduction - Emergency Preparedness and Response | CDC The CERC framework and its principles can help you provide the public with information to make the best decisions and to accept the imperfect nature of choice, under incredibly challenging time constraints You can help your organization and your community prepare for, respond to, and recover from an emergency by using CERC’s six main
Webinar October 24, 2018: Communication Channels - CDC CDC’s CERC webinar, Communication Channels, offers guidance on how to select the appropriate channels for communication during an emergency We’ll examine what it means to be first in an emergency, identify the channels people actually use, and discuss what to do when access to information channels becomes challenging
CERC: Working with the Media - CDC CERC: Working with the Media This chapter will review the following: The media’s role in a crisis, disaster, or emergency Interacting with the media Facilitating positive media relationships Giving reporters what they need Getting emergency information to the media Writing for the media during a crisis Meeting media needs throughout an emergency