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Instagram and TikTok Are Coming to Your TV Screens | Beebom Instagram and TikTok are working on dedicated TV apps to capture the TV-watching audience Meta is working on a TV version of Instagram, while TikTok has been optimizing its app for TV screens This move follows YouTube's success in the TV space, with TikTok aiming to tap older demographics and boosting its advertising revenue
TikTok, Instagram Plot TV Apps Following YouTube’s Success Rejoice, couch potatoes TikTok and Instagram, following YouTube’s lead, are working on ways to make it easier for viewers to watch videos from their apps on TV screens The social media giants see an opportunity to grab some of the ad dollars flowing to the streaming TV market Meta Platforms’
Watching Instagram or TikTok on TV Is Becoming a Reality: Video Apps . . . TikTok and Instagram are coming to TV According to The Information, both companies are developing TV apps The aim is to steal some advertisers from the lucrative pie now shared by streaming platforms, which generated more than $26 billion in revenue in 2024 They also hope to increase their user base by appealing to new demographics Currently, about 70% of TikTok users are under 34 years
Instagram’s and TikTok’s CTV play could reap ad benefits, face format . . . The news: Instagram and TikTok are working on plans to develop connected TV (CTV) apps to mimic the success of YouTube’s big-screen push, per The Information Our take: Advertisers may be hesitant to spend on placements before user adoption is proven TikTok and Meta should prepare for initial losses and, to ensure a robust content pipeline for TV, introduce new simple editing tools or
TikTok, Instagram take on TV - LinkedIn TikTok and Instagram are taking a cue from YouTube and developing apps that optimize the way their viewers stream content on their TVs, The Information reports, citing anonymous sources
Instagram and TikTok may launch apps for TVs. - The Verge YouTube is a hit on TVs, and Meta and TikTok are looking to get in on that battleground, The Information reports What will launch first: Instagram for TV or Instagram for iPad? [Link: TikTok
Sources: Instagram and TikTok are working on versions of their apps . . . more at Techmeme » The Information: Sources: Instagram and TikTok are working on versions of their apps customized to run on TV screens, following YouTube's success in attracting a TV audience + Discussion: @alexvoica and @devssethi Discussion: