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What Is Brand Management? - Coursera Brand management involves setting an overall brand strategy, which includes conducting market research to understand customer needs and competitors, ensuring brand alignment across marketing channels, and managing budgets to support branding efforts
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Guide to Brand Management: Definition, Jobs, Careers (2025) Brand management is creating and maintaining a strong, recognizable brand This includes developing and managing your brand's image, identity, and reputation As a brand manager, you'll define and create relationships with customers, employees, partners, and stakeholders