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Amazon Found Every 100ms of Latency Cost them 1% in Sales More than 10 years ago, Amazon found that every 100ms of latency cost them 1% in sales In 2006, Google found an extra 5 seconds in search page generation time dropped traffic by 20%
Amazon study: Every 100ms in Added Page Load Time Cost 1% in Revenue Back in 2006, Amazon found that every 100ms in added page load time cost them 1% in sales This has now become one of the most referenced data points surrounding page speed and web performance — standing the test of time as a clear example for why having a fast site is important
Why Brands Are Fighting Over Milliseconds - Forbes Amazon found that just 100 milliseconds of extra load time cost them 1% in sales Those statistics, as profound as they are, pale in comparison to video buffering
The Hidden Cost of Search Latency: Why Milliseconds Cost Millions Amazon famously discovered that each 100ms of latency cost them 1% in sales—potentially billions of dollars annually Walmart reported a similar trend: cutting page load times by just one second resulted in a 2% increase in conversions
The High Cost of Slow Load Times in Ecommerce - Webuters E-commerce giants have consistently demonstrated that website load times significantly impact revenue Amazon, the largest online retailer, found that every 100ms of latency resulted in a 1% loss in sales, underscoring the direct correlation between site speed and revenue
Every 100ms of latency costs Amazon 1% of profit | Hacker News The source slide actually says "+100 ms -1% sales" A 1% drop in sales would likely cost even more in profits, given fixed costs In either formulation, it's within the range of plausibility
Why Every Millisecond Matters in Performance Monitoring That’s how much Amazon would lose from a split-second delay in load time in the present day Way back in 2007, the company discovered that just 100 milliseconds of latency cost an eye watering 1% in sales —and customers have only become more impatient since then
3 24: eCommerce and Low Latency - Rye Overly Studies show that a delay of just a few seconds in page load time can lead to a higher bounce rate, meaning customers abandon the site before even completing a purchase In fact, Amazon found that every 100ms of latency cost them 1% in sales