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XP Methodology Overview – Innovid Knowledge Base Purpose This article compares InnovidXP's approach to our three key methodologies: Spike linear model, impression-based linear, and CTV OTT Spike Model Impression-based Model CTV OTT Des
InnovidXP Delivers Single Source Of Truth For Converged TV | Innovid As a result, it needed a single source of truth for converged TV measurement and turned to Innovid’s measurement platform, Innovid XP, for always-on analytics for reach, frequency and incremental reach of linear and CTV
InnovidXP User Guide – Innovid Knowledge Base Purpose of the enhancements Innovid has been working diligently to rethink the InnovidXP platform to provide the best possible user experience and unified reporting options in today's converged TV marketplace
Innovid Launches InnovidXP to Solve Cross-Platform TV Measurement NEW YORK – June 15, 2022 – Innovid (NYSE: CTV) announces the launch of its TV measurement platform for converged TV, InnovidXP – demonstrating Innovid’s commitment to measurement innovation with the first unified cross-platform solution directly integrated with ad serving data and creative personalization The launch of InnovidXP comes one quarter after its acquisition of TVSquared
Introduction to InnovidXP - Innovid Knowledge Base The InnovidXP platform can measure, attribute, and optimize TV advertising for linear, CTV, and digital video It optimizes real-time results and is known for its media-unbiased approach, ensuring trustworthy and accurate results with data-driven reporting
Independent Converged TV Measurement Is Here - Innovid The acquisition marks a unique moment for the industry, as it establishes a new currency-grade standard for cross-platform measurement, powered by the scale and automation of an independent global ad server Together, TVSquared and Innovid provide an unprecedented view of advertising and audiences across the TV, CTV and digital video marketplaces
Approach to Linear TV Attribution – Innovid Knowledge Base Innovid’s unified approach to linear TV attribution combines different models to deliver unparalleled accuracy and insight into overall TV performance for advertisers Our linear spike model measures the immediate response to traditional broadcast linear campaigns and works for any advertiser regardless of market size or campaign spend
Reimagine Converged TV Advertising with InnovidXP | Innovid InnovidXP is powered by the scale and automation of a global ad server to deliver what advertisers want – an independent, unified view of the converged TV universe through an omni-channel , tag-free measurement solution InnovidXP’s independent, unified view of converged TV enables ad measurement across linear, CTV, and digital video