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Service Quality Customer Satisfaction - IOSR Journals IV Customer Satisfaction: organizations and researchers alike The principal objective of organizations is to aximize profits and to minimize cost Profit maximization can be achieved throug increase in sales with lesser costs One of the factors that can help to increase sales is customer satisfaction, because satisfaction leads to customer loyal
Study of the Effects of Service Quality Variables on Customer . . . The research results indicate that service quality plays a crucial role in shaping consumer satisfaction, as evidenced by the significant relationships found between service variables and customer satisfaction Furthermore, customer satisfaction significantly influences customer loyalty
Measuring Customer Satisfaction Customer satisfaction measurement has a critical role in informing service improvement It allows an agency to understand what its customers value, how values vary between different types of customers, and where the agency can take action to improve service delivery
A Catastrophe Model for Developing Service Satisfaction . . . The authors propose a method for analyzing this complex behavior in a way that can lead to the development of more accurate service strategies through an understanding of the relationships among customer-transaction costs, satisfaction, and purchase loyalty They use a catastrophe model to describe a service loyalty customer-response surface
The Role of Service Quality in Enhancing Customer . . . In the communication industry, service quality is a strong predictor of customer satisfaction, highlighting the necessity for timely improvements in customer service (Agyapong, 2011) Customer satisfaction is a key determinant of a customer’s purchase intentions (Ramachandran Chidambaram, 2012)