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Welcome to Apollo. io Welcome to Apollo: the end-to-end sales platform powered by AI that helps you find and engage with the right prospects at the right time, so you can book more meetings and close more deals Refer to the following sections to learn where to start, and the steps to take to set you and your team up for success in Apollo Back to Top Where to Start?
AI Power-ups Overview – Apollo. io Power-ups on Apollo are AI-powered insights into people and companies that reduce manual research time and help you craft personalized messages Use AI power-ups to narrow your targeting, personalize your emails, and get to know your prospects more deeply
Set Up Email Domain Authentication – Apollo Email domain authentication is critical to ensuring email deliverability If you don't properly configure domain name system (DNS) records like SPF, DKIM, and DMARC, your emails are at risk of being labeled as spam After you link your mailbox to Apollo, follow the instructions in this guide to set up your DNS records
Prospect on LinkedIn with the Apollo Chrome Extension With the Apollo Chrome extension installed, you can search for and request details about prospects from LinkedIn, LinkedIn Sales Navigator, or directly from the Apollo database
Configure Your Email Unsubscribe Link – Apollo Apollo makes it easy by allowing you to automatically include an unsubscribe link in each sequence email sent from your mailboxes You can customize the unsubscribe message, control where the link appears, and even add one-click unsubscribe headers for improved inbox placement and compliance with email provider guidelines
Use the Outbound Copilot – Apollo. io You have now created a workflow using the outbound copilot Depending on your configuration, Apollo automatically enrolls additional prospects who match your filters, then adds them to your selected sequence or list You can check the status and complete tasks on the workflow as needed
Configure Email Sending Limits - Apollo. io Apollo recommends a starting limit of 50 emails per day to protect your sender reputation and ensure strong deliverability This aligns with typical human sending behavior and avoids triggering spam filters
Email Deliverability Best Practices – Apollo Apollo supports linking multiple mailboxes, which helps with deliverability by spreading sending volume across different inboxes Just make sure each is properly authenticated and warmed up