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[GA4] URL builders: Collect campaign data with custom URLs utm_medium: Marketing medium, for example: cpc, banner, email utm_campaign : Product, slogan, promo code, for example: spring_sale utm_source_platform : The platform responsible for directing traffic to a given Analytics property (such as a buying platform that sets budgets and targeting criteria or a platform that manages organic traffic data)
What is UTM Tracking? A Complete Guide for 2025 - AgencyAnalytics utm_medium: The campaign medium, or the channel type—email, social, CPC, etc utm_campaign: Your utm campaign value should name the initiative, like product_launch, webinar_march, or referral_program utm_term: Useful for tracking specific keywords in paid search ads utm_content: Helpful for testing different CTAs or creatives
Mastering utm_campaign, utm_medium, and utm_source in Google . . . 2 The Medium Parameter (utm_medium) This parameter defines which medium the visitor used to find your website, such as “social”, “email” or “cpc ” This parameter is useful to distinguish which medium is bringing you the most traffic or the highest quality traffic, as you can separate the traffic in Analytics Example: utm_medium=social
A Beginners Guide to Tracking with UTM Parameters - Medium As you can see we got most of the traffic to our blog post from a Facebook post on our page: Source: facebook Medium: social Of course, there are much more ways to use what you tracked with UTM
[GA4] Creadores de URLs: recoger datos de campaña con URLs . . . utm_medium: medio de marketing; por ejemplo, cpc, banner o email utm_campaign : producto, eslogan o código promocional; por ejemplo, spring_sale utm_source_platform : plataforma responsable de dirigir el tráfico a una propiedad de Analytics determinada (como una plataforma de compra que defina presupuestos y criterios de segmentación, o
What are UTM parameters? Best practices and UTM builder . . . utm_source=google 2 utm_medium This UTM code specifies the medium, like CPC or newsletter, for example If your source is Facebook, you might use the label “social” to indicate the traffic came from social media Below is what the tag would look like in this instance: utm_medium=social 3 utm_campaign
UTM Parameters Best Practices: 21 Tips for Amazing Campaign . . . The medium UTM code refers to the type of channel used to drive traffic to your website It covers display, native, CPC, or email marketing For social media platforms, using the word “social” is sufficient For instance, Facebook CPC will be ‘ utm_medium=social-cpc ’ Here are other options: