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AEG – Electrolux Group Under our group of leading appliance brands, including Electrolux, AEG and Frigidaire, we sell household products in around 120 markets every year In 2024 Electrolux Group had sales of SEK 136 billion and employed 41,000 people around the world
AEG’s journey from global electrics giant to major appliance brand . . . AEG was founded as the “Deutsche Edison-Gesellschaft für angewandte Elektricität” in 1883 by engineer Emil Rathenau He had purchased the rights to the electric light bulb during the first International Exposition of Electricity in Paris in 1881
Three main strategic brands with strong and focused brand propositions Electrolux Group has an extensive brand portfolio with three main strategic consumer brands; Electrolux, AEG and Frigidaire These three well-established brands represent over 80% of total Group sales and cover several regions
IFA 2024: Premium brand AEG unveils best-ever Kitchen Range with AI . . . Global appliance company Electrolux Group is showcasing trailblazing innovations across its three innovation areas, Taste, Care and Wellbeing, at IFA 2024 in Berlin, one of the world’s leading trade shows for consumer electronics and home appliances Under its premium brand AEG, it will be unveiling the biggest kitchen launch ever, including AI-assisted cooking for the first time The new
AEG präsentiert größten Küchenlaunch der Markengeschichte auf der IFA . . . Die Premium-Marke AEG – Teil des globalen Hausgeräteherstellers Electrolux Group – hat auf ihrer heutigen IFA-Pressekonferenz in Berlin die Weltpremiere der neuen AEG Küchenlinie gefeiert Der Launch ist die bedeutendste Produkteinführung in der Geschichte der Marke und beeindruckt mit KI-unterstütztem Kochen, markantem Design und äußerst energieeffizienten Produkteigenschaften Sie
Visionärer Ausblick bei IFA Kick-Off 2025: AEG vervollständigt . . . Gut zwei Monate vor dem Start der IFA 2025 hat AEG im Rahmen des IFA Presse Kick-Offs im Berliner Futurium einen inspirierenden Vorgeschmack auf die diesjährigen Highlights gegeben Im Mittelpunkt: die Ankündigung einer wegweisenden Geschirrspüler-Serie – das letzte Puzzlestück im bislang umfassendsten Küchen-Launch der AEG Markengeschichte
IFA 2023: Weltpremiere des AEG SaphirMatt Induktionskochfelds mit . . . Auf der diesjährigen IFA präsentiert AEG ein Kochfeld-Innovationen-Trio, das Konsument:innen neue Vielfalt beim Kochen erlaubt Mit dem einzigartigem SaphirMatt Induktionskochfeld aus kratzfestem Glas feiert die Premium-Marke eine Weltpremiere und ergänzt ihr Portfolio im Bereich der Induktionskochfelder um eine besondere Oberflächenbeschichtung mit erhöhter Kratzresistenz – so bleibt
AEG CELEBRA 138º ANIVERSÁRIO COM DUAS SEMANAS IMPERDÍVEIS DE . . . Lisboa, 26 de maio, 2025 – A AEG, marca de referência no universo dos eletrodomésticos, celebra o seu 138º aniversário e convida todos os portugueses a juntarem-se à festa durante as “Semanas AEG”, que decorrerão entre 26 de maio e 8 de junho de 2025 Serão implementadas duas ativações especiais que irão premiar os consumidores com prémios únicos e eletrodomésticos de
Electrolux Group unveils updated brand identity for premium brand AEG Electrolux Group premium brand AEG unveils a bold new look and first ever sound identity to deliver a modern expression for the 137-year-old German brand The new look and sound identity launches at the same time as AEG’s best-ever Kitchen Range
Electrolux and Midea launch AEG brand in China Combining Electrolux global brand expertise with Midea’s local market strength, the ambition is to make AEG the most popular premium home appliances brand in China, by leveraging its 130-year heritage of German craftsmanship and innovation The joint venture will explore the fast-growing high-end retail market in China, as well as real estate projects