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About us – about-face Founded by singer and self-taught makeup artist Halsey, about-face was born from — and made for — a diverse, boundary-breaking community of creatives We make high-performance makeup with integrity and intention, designed to meet you at every stage of life and self-expression
Face – about-face Shop About Help Shop SHOP ALL FACE LIP EYE TOOLS MERCH About ABOUT FIND US AT ULTA Help FAQs RETURNS EXCHANGES ACCESSIBILITY AFFILIATES CCPA REWARDS PROGRAM Terms of use Privacy policy
Lip – about-face Lock lips in ultra-rich, creamy pigment Check out Matte Fix Lip Pencil, Blurred Matte Lip Plump, and Cherry Pick Lip Color Butter
Eye - about-face Bold liquid eye paints, holographic shadows, and 14HR wear mascara Explore our full eye collection
SHOP ALL – about-face Shop all makeup products and accessories from about-face beauty founded by Halsey
NEW – about-face Multi-dimensional makeup for everyone, everywhere created by Ashley Frangipane a k a Halsey Inspired by and for our diverse and artistic community, we create makeup made with integrity and intention, for all stages of life Always vegan, cruelty-free + cleanly formulated
The Performer – about-face Great for pale olives! This is an absolute perfect match for my skin tone! It seems to wear well for several hours, but washes off easily with my regular face wash
SHOP ALL about-face Shop about-face beauty, founded by Halsey High-performance makeup State-of-the-art formulas Clean, vegan, cruelty-free
BEST SELLERS – about-face Meet the cult favorite formulas: Matte Fluid Eye Paint, The Performer Foundation, and Fractal Glitter Eye Paint Award-winning products with true staying power