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About Us - Aberdeen Strategy Research Aberdeen Strategy Research, a division of Spiceworks Ziff Davis (SWZD), illuminates B2B market realities through unbiased, credible research to inspire critical thinking and ignite data driven business actions — among end-users and vendors alike
Five Reasons Why Contact Centers Move to the Cloud - Aberdeen Strategy . . . A trend analysis of Aberdeen’s cloud contact center studies between 2013 to 2018 shows that adoption of cloud technology has continuously risen during this time, with varying paces each year So, why are contact centers increasingly incorporating cloud technology into their activities? Financial Flexibility
The Analytical Mind Map and the Personas of Users - Aberdeen Strategy . . . With this Mind Map, Aberdeen’s analysts have put together a set of personas representing classic users of business intelligence and analytics tools and have then used these personas to offer recommendations on how organizations can get the most out of these different analytics personas
Intent Data - Aberdeen Strategy Research What is Intent Data? Aberdeen’s Buyer Intent Data monitors billions of daily web interactions and aggregates those interactions with customer and third-party data to measure an account’s intensity level in researching a Product Category
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Perfecting the Onboarding Funnel - Aberdeen Strategy Research The Aberdeen report, “ Welcome to the 21st Century, Onboarding! ” takes a deep dive into this idea, but here we provide the ideal timeline, content and features of the perfect onboarding funnel
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Home - Aberdeen Strategy Research Aberdeen Strategy Research, a division of SWZD, has over three decades of extensive experience in independent and credible market research that helps illuminate market realities and inform business strategies
Manufacturing and Engineering Archives - Aberdeen Strategy Research Dreamforce 2019 Takeaways Aberdeen's VP and Principal Analyst Omer Minkara recently attended Dreamforce — Salesforce’s annual user event Here are the main takeaways of the event By Omer Minkara | November 22nd, 2019 | Customer Experience Management and Contact Center, Featured Articles, Manufacturing and Engineering, Marketing and Sales
Exploring the Tech Investment Landscape with Findings from the State of . . . In our upcoming Aberdeen Spotlight Series, The State of IT Spend in 2024 Meetup: Managing Choices and Tradeoffs, on Wednesday, January 31, 2024, we take a deep dive into how businesses are investing in technology in 2024 and the strategies that support those decisions