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5 Skills Every Salesperson Needs to Succeed A sales leader at an asset management firm reflected: “Our inside salespeople are doing a better job than our field salespeople And they make one third as much ” In the pharmaceutical
5 Gen AI Myths Holding Sales and Marketing Teams Back New and disruptive technologies often generate both excitement and anxiety, and generative artificial intelligence (gen AI) is no exception In marketing and sales, the buzz around gen AI is
A Great Sales Pitch Hinges on the Right Story When you’re working in sales, you need to master the art of persuasion and that involves being able to tell a compelling story that explains why your product or service will meet someone’s
Sales and marketing - HBR - Harvard Business Review How to Get Celebrity Investors to Back Your Business Sales and marketing Digital Article Mark DesJardine and Brian Connelly High-profile shareholders bring more than money—they bring reputation
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Lessons from the Bud Light Boycott, One Year Later Why did the Bud Light boycott affect the beer brand’s sales when many other boycotts have only marginal or short-term impact? An analysis of sales data confirms that Bud Light suffered a