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- Marketing and sales soar with generative AI | McKinsey
AI has revolutionized marketing and sales; now, generative AI is disrupting how B2B and B2C players think about customer experience, productivity, and growth
- The power of generative AI for marketing | McKinsey
We look at how generative AI is unlocking a new age of marketing capabilities with automated processes, hyperpersonalization, and new forms of idea generation
- AI-powered marketing and sales reach new heights with generative AI
AI technology has revolutionized marketing and sales; now, generative AI promises to disrupt the wayB2B and B2C players think about customer experience, productivity and growth Artificial intelligence (AI) and machine learning (ML) continue to push the boundaries of what is possible in marketing and sales
- Harnessing generative AI for B2B sales | McKinsey
With emerging generative AI technologies beginning to open a world of possibilities, B2B sales is on the brink of a transformative evolution
- The next frontier of personalized marketing | McKinsey
As more consumers seek tailored online interactions, companies can turn new technology like generative AI to create truly personalized marketing experiences
- Unlocking gen AI in B2B sales | McKinsey
Gen AI can enhance profitable B2B sales growth We look at seven use cases of how B2B leaders can use AI to maximize benefits and minimize risks
- Past forward: The modern rethinking of marketing’s core
Gen AI and agentic AI are already accelerating the impact of classic marketing approaches to driving growth, but our State of Marketing Europe 2026 report finds few CMOs are acting boldly
- How leaders can leverage AI for B2B sales | McKinsey
In a time of evolving competition and customer demands, B2B sales leaders can leverage AI and other technology innovations to help fuel success
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