Market Cannibalization Definition Example | InvestingAnswers To illustrate, suppose a company, XYZ, reputed for its quality wristwatches, decides to introduce a line of belt-fob pocket watches in an attempt to capture a larger market segment XYZ soon discovers that despite the successful rollout and high sales volume of its new pocket watches, its volume of wristwatch sales has taken a concurrent nosedive
FOB -- Free On Board -- Definition Example | InvestingAnswers What is Free On Board (FOB)? Free on board (FOB) is a contractual term that refers to the requirement that the seller deliver goods at the seller's cost via a specific route to a destination designated by the buyer