|
- Op-Ed | How Long Can Adidas Surf the ‘Terrace’ Trend?
But there are signs that Adidas CEO Bjorn Gulden’s strategy to maximize sales of the Samba may be starting to weigh on its popularity The supply of Sambas to US and UK retailers’ websites between January and April 17 rose 354 percent from 2023, according to retail intelligence company EDITED
- Adidas prepares for post-peak Samba sales - Fast Company
The Adidas Samba won Footwear News’ 2023 “Shoe of the Year” award, the first win for the brand since the Yeezy Boost 350 in 2015 Bernstein analyst Aneesha Sherman estimates the terrace
- Adidas and Puma bet on ‘terrace’ sneaker trend in tough market
The number of searches for “Adidas Samba,” one of the brand’s main terrace styles, has surged worldwide over the past year and hit a peak in mid-June, Google Trends data shows
- adidas to ‘Scale Up Volumes’ of the Samba, Gazelle and Campus in 2023
The Terrace trend, including the Samba and Gazelle, might just be adidas’ saving grace in 2023
- Adidas Samba Named Shoe of the Year FNAA 2023 - WWD
How the Adidas Samba Changed Fashion and Sneakers in 2023 and Became the FNAA Shoe of the Year Company executives, retail partners and friends of the brand explain why the shoe has been such a hit
- How the Adidas Samba Changed Fashion and Sneakers in 2023 and . . . - Yahoo
On Nov 29, the Adidas Samba will be honored with the Shoe of the Year award at the 37th annual FN Achievement Awards Below is an article from the magazine’s Nov 27 print issue on how the
- Samba, Gazelle shoes help drive Adidas sales while North America lags . . .
Adidas has been on a turnaround journey since a damaging breakup with rapper Ye ended its highly profitable Yeezy shoe line and it reported a loss for 2023, but the company’s sales have recently been boosted by the popularity of its “terrace” shoes such as the Samba and Gazelle
- Adidas Prepares for Samba Slump | BoF - The Business of Fashion
The company said terrace shoe sales helped drive its strong performance in the first quarter, without giving detailed figures for the Samba, Gazelle and Spezial The shoes are priced at around $90 and up, with limited edition collaborations costing up to $350
|
|
|