- Sales and marketing - HBR - Harvard Business Review
Find new ideas and classic advice for global leaders from the world's best business and management experts
- How Successful Sales Teams Are Embracing Agentic AI
Agentic AI is revolutionizing sales by enabling autonomous personal agents to work alongside human sales reps, identifying, nurturing, and closing deals across channels This technology not only
- A Great Sales Pitch Hinges on the Right Story
When you’re working in sales, you need to master the art of persuasion and that involves being able to tell a compelling story that explains why your product or service will meet someone’s
- Companies Are Using AI to Make Faster Decisions in Sales and Marketing
In today’s dynamic business environment, decision-making in sales and marketing is shifting from reflective to reflexive, leveraging real-time data and AI to enable immediate, context-aware
- What Salespeople Need from Leaders—at Each Stage of Their Careers
Leading a high-performing sales team requires a personalized talent management approach Salespeople’s needs evolve throughout their careers, and while sales managers often focus on competencies
- A New Way to Compensate Sales Teams - Harvard Business Review
Managing sales teams has never been easy It involves dealing with independent personalities, frequent turnover, training challenges, and disappointing pipelines New layers of technology are
- Sensemaking for Sales - Harvard Business Review
The amount of product and service information available to B2B customers—reports, blogs, display ads, email marketing, and more—has become overwhelming, leading to indecision and a sharply
- 3 Mistakes to Avoid When Setting Incentives for Sales Teams
Here are three common mistakes leaders make when trying to boost the performance of their sales teams along with ideas for how to produce better results
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