|
- Pricing strategy - HBR
Find new ideas and classic advice for global leaders from the world's best business and management experts
- The Good-Better-Best Approach to Pricing - Harvard Business Review
Companies often crimp profits by using discounts to attract price-sensitive customers and by failing to give high-end customers reasons to spend more A multitiered offering can use a stripped
- How to Build a Dynamic-Pricing Strategy That Works
You can avoid the downsides of dynamic pricing with some basic guardrails, overrides, and communication tactics
- Rethink Your Pricing Strategies Amid Economic Uncertainty
Pricing expert Rafi Mohammed warns against hasty changes to keep customers
- How to Build a Better Pricing Strategy - Harvard Business Review
Key topics include: pricing strategy, dynamic pricing, market research, supply and demand, innovation, media, entertainment, professional sports, and the travel and tourism industry
- How to Fight a Price War - Harvard Business Review
If you find yourself facing a price war, you’ll need to understand how it started in order to respond effectively Often the best counterattack does not involve a retaliatory price cut
- A Quick Guide to Value-Based Pricing - Harvard Business Review
In my 15-plus years of working with companies teaching courses on pricing strategies to MBA students, I have found value-based pricing (also known as “value pricing”) to be the most commonly
- A Step-by-Step Guide to Real-Time Pricing
In today’s fast-paced world of digital retailing, the ability to revise prices swiftly and on a large scale has emerged as a decisive differentiator for companies Many retailers now track
|
|
|